Big green, little green

If you don't watch television, specifically NBC, you might have missed the announcement that this week is "Green is Universal - Green Week" on NBC. Even the company's logo, the multi-colored peacock feathers, is green. Last night's football commentary show was broadcast with candles on, lights off. Many shows that air this week will have a green theme. For example, Al Gore will be a cameo guest on "30 Rock," while David Schwimmer, will star as "Greenzo," a mascot concept created by Alec Baldwin's character, Jack Donaghy. (PG&E's "Let's Green This City" - the city is San Francisco - preceded GE-owned NBC's campaign. The PG&E's campaign has been criticized as corporate green washing.) I don't have enough information to offer an informed opinion about either campaign, but I do know that no television for at least 4 hours a day combined with a light bulb replacement (see below) can save the average household 1,920 watt hour per week in electricity use (Qingfu Xiao, UC Davis/ Land, Air and Water Resources researcher). I practice little acts of green that have significant impacts. I use the potato spoons I got with yogurt and ice-cream tastings at the Embarcadero and Downtown Berkeley farmers markets, respectively, at work instead of the plastic utensils in the office kitchen. At a recent urban forestry conference, I received a ChicoBag, made of nylon with a 20-pound capacity, which "can save the average American 3000 to 700 plastic shopping bags per year which will save 3 to 7 gallons of crude oil." In my apartment, I am replacing traditional bulbs with energy-efficient ones like the Greenlite Mini, which I picked up at the watershed festival this summer. Greenlite estimates that one 18 watt Mini will save $82 in energy costs over the life of the bulb (based on 12 cent per kilowatt hour cost). While $82 over the course of 11 years (if you use the bulb 3 hours a day) might seem trivial, the reduction in greenhouse gas emissions from power plants enhances the value of this little green act. Imagine replacing all the lights in your home.
Previous
Previous

Tree Walk Wednesday: Accoutrements of a new street tree

Next
Next

Reflections on Halloween